Aramobel: custom furniture with Holded's commercial management
Aramobel, a custom furniture company in Castellon with over 25 years of experience, explains how Holded simplified their administrative and commercial management at an affordable price.
Aramobel is a company based in Almassora, Castellon, dedicated to the design, manufacture, and installation of kitchens, bathroom furniture, and custom wardrobes. Francisco Aranega, its CEO, has over 25 years of experience in the furniture industry.
What is Aramobel's vision?
We cater to customers looking for personalized furniture, not mass-produced, as an alternative to globalized decorating trends. My goal is to build a benchmark company where employees feel part of the project and deliver quality work that generates customer referrals.
What are the main challenges in the industry?
Financing is a significant obstacle. The government takes too long to process VAT refunds when we export, forcing us to rely on bank financing. Additionally, delivery timelines are critical. Delays are constant, so total transparency is essential. Weekly order status updates help avoid creating false expectations for customers.
What does Holded bring to your daily management?
Holded is very comprehensive at an affordable price, with three main advantages: bank integration and reconciliation, collections and payments management, and budget control. It has significantly simplified our administrative and commercial management, especially for tracking income and payments during this phase of business growth.
