Idital: digital marketing agency from Valencia that grew with Holded
Idital, a digital marketing agency in Valencia, explains how Holded exceeded their expectations with recurring invoicing, employee management, and full business control.
Idital is a digital marketing agency based in Valencia, specializing in boosting business visibility and growth through tailored strategies. It was founded by Jorge Romero and Alvaro, who combined their backgrounds in business administration and audiovisual communication.
What was the biggest challenge when starting Idital?
The main obstacle was building trust as an unknown company, with no reputation or established client base. Digital services present a unique challenge because clients can't physically see what they're buying, which creates hesitation about return on investment. Success required constant effort, networking, and persistence in sending proposals until recognition gradually grew.
What led you to look for an ERP, and why did you choose Holded?
We needed a better ERP, and Holded exceeded our expectations. The recurring invoicing feature is especially valuable for us since we work with clients on monthly retainers. Employee management and the client registry give us comprehensive business control that we didn't have before.
What personal satisfaction does the project give you?
The greatest satisfaction comes when our clients achieve results through our services. We see ourselves as partners in each client's growth, especially during the toughest early stages. To be an entrepreneur, you need to be passionate about your project and willing to work harder than anyone else, maintaining perseverance despite setbacks.
