Boosting e-commerce sales is something that every online store owner is tasked with at one point or another. After all, sales don’t just come on their own with no intervention and with services such as Shopify and its many integrations and WooCommerce used with WordPress making it easier than ever to build an online store, competition for attention is fierce.
When done right, setting up a store online and boosting e-commerce sales can be a great way to turn a small hobby into a fully-fledged and profitable business. If you want to generate decent sales, however, merely making a store is not going to be enough.
You need to know how to market your e-commerce store so that sales start coming in.
5 Tips for Boosting E-Commerce Sales
Here are 5 things you can do to start bringing in potential leads and making those all-important sales.
1. Pay for traffic
Paid traffic, particularly through platforms such as Google AdWords and Facebook, can be one of the best ways to help increase your e-commerce sales. Boosting e-commerce sales in this manner is very popular and millions of businesses around the world do it successfully each day.
Whilst paid traffic can seem expensive, when it is done properly you can easily secure a decent return on your initial investment.
2. Don’t forget about your current customers
When boosting e-commerce sales, many businesses disregard their current customers… this is a big mistake! Instead of focussing all of your efforts on acquiring new customers, why not look at your current group of customers you’ve had and see if you can turn them into returning ones?
Whilst there’s nothing wrong with customer acquisition, you can easily boost your sales by enticing previous customers to come back and make another purchase.
3. Make sure your site looks legitimate
Nobody is going to shop with you if your website looks thrown together and overwhelmingly shady. Today, cybersecurity is a major concern for consumers and more and more people are switched on to the potential warning signs and red flags that could spell trouble.
In-order to be taken seriously, you need to have a site that is well-made and is displayed as secure using HTTPS in a web browser.
4. Make sure your website is optimized for mobile use
An overwhelming number of people now use their smartphones and tablets when browsing the internet and shopping online and boosting e-commerce sales can often be a case of optimizing your website for people using these devices.
With statistics indicating that 63% of ‘millennials’ exclusively shop from their smartphones, it is important to ensure your site stands up to the task of delivering a good user experience.
In fact, if you have the budget, why not consider building a mobile app for your store?
5. Offer discounts
Nothing prompts consumers to buy things more than a discount does… after all, everybody loves taking advantage of a good deal. Not enough businesses do this and are too afraid of cutting into their profits, however, by offering a discount, you can actually end up making more sales than you otherwise would have, and this means you make more money.
Worried about your profits anyway? Well, there’s a simple thing you can do to give the illusion of a sale—increase the base price of your product(s) and then put them on sale. This is a marketing tactic that’s as old as time itself.
Boosting E-Commerce Sales is Simple
Well, it is.
Lots of online store owners really struggle with it in spite of this, though.
There are so many different things you can try out to boost your overall sales and start making more profit. Millions of people have built successful e-commerce business empires through Shopify, WooCommerce, and a bunch of other platforms—there’s no reason why yours can’t join the list.
Boosting e-commerce sales all boils down to your marketing, though—the more money you spend on good marketing, the better ROI you will get out of it.
Whatever you do, don’t jump into it and spend thousands on Google AdWords. Either spend time learning about digital marketing or outsource it for the best results.