Types of Sales

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Are you aware of the types of sales that are out there? A sales job is easily the most common and sought after role within an organisation. But how are you supposed to be coach a team of sales masters if you don’t know exactly what the fundamentals of being a salesperson are?

If you’re pumping a lot of time and effort into finding the latest technologies, and systems, don’t forget to stop and assess the experience, and types of sales your sales team are using. After all, how can you expect your company to grow without making money? It’s the most fundamental part of your business’s growth.

As the foundations of your company is close deals with your customers, let’s have a look at the types of sales that you should be benefiting from;

Direct

Direct, or ‘face-to-face’ means that a salesperson uses methods of persuasion and communication to convince your target customer to complete a purchase – without the use of electronics or third party involvement.

This means that your money-making superstars have the freedom to use their skills on a potential customer in the moment when he has all of their attention. The benefit of this type of sale is that you can usually control the environment in which the sale takes place and can gage the potential interest for the sale.

Types of non-direct

If it’s not possible to get the potential customer in the same place as your salesperson, then the purchase will go down the route of a non-face-to-face sale. Here are some of the most common ones;

Email

E-mail is the perfect tool for the seller to reach the complete target audience and a vast majority of potential customers, you can set out a whole bunch of convincing arguments in the form of cleverly written text, images, product snapshots, and an endless list of other methods.

Post

If you’re still using paper mail, you should consider stopping, if it’s not absolutely necessary. After years of receiving post through the letterbox, consumers these days are showing an increasing interest in the environment, companies who are paperless, and these firms are furthering their brand image and seeing increasing levels of growth.

Ring-ring, call incoming

Phone sales are possibly the most aggressive of all the techniques. Take into account the previous 20 years have been absolutely consumed with telephone bombardment, and honestly consumers are sick of it. However, if you can get the right customer on the phone, you can close a deal there and then. This is more useful in services than products in this day and age, because most buyers want to see what they are buying before signing on the dotted line.

E-commerce

This type of sale removes the need for a human counterpart, instead it uses the power of marketing and communications to drive online conversions. Using a clever marketing strategy and audience-focused strategy to drive people to your website and purchase something, can drive sales tenfold.

Are there any other types of sales?

Most can be classified within the ones mentioned above. However, there’s also two more tactics; wholesale and retail. 

Wholesale

This is when a customer purchases large quantities of products at a reduced rate due to the bulk buy. This method does however have restrictions, it’s usually inaccessible for consumers and is only permitted to suppliers and stores.

Retail

This is the opposite of wholesale, it covers small quantities that buyers will purchase daily from retail stores that supply your products, these products fulfill a specific need of the consumer.

So, now you know the types of sales that exist around you and your sales team, it’s time to stop thinking about them and to start implementing them. Once you are running a superhero sales team, you can manage your sales with Holded’s online accounting software.

Ash Baggott

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