Sales techniques to improve your income

Ash Baggott

Acquiring new customers to buy your products or service is an important part of the entire sales process. If your goal is to increase sales then you’ll need to work out which sales techniques will be effective for your target customer.

Not sure how to approach your customers? Do you need to push a great product? But aren’t gathering enough attention to reach the right customer? Let’s explore some strategies that will help.

Sales techniques to increase sales and revenue

Understand your objective

You need to understand your business and your USP. What is it that you do best? Who needs what you do? How should your approach prospect customers? How much are they willing to pay for your service/product? If you struggle to answer these questions easily, begin mind-mapping and explore clarity and vision of your objectives.

Set yourself goals

What are your Key Performance Indicators (KPI’s)? Establish what you want to achieve each day, week, month, and year. Set activity goals (calls per day, proposals, referrals etc.), these should be that you can have control over. Clarify your result goals (Sales per month, amount per sale, profit per sale etc.) to measure your progress. Setting goals will help you focus your attention and keep you energetic.

What does your customer need?

How can you convince your customer that they need your product/service? You should always assume that your target audience will only buy what you are selling because they absolutely need it. Emphasise and push the features of your product or service that will reduce costs and solve problems for your customers. Get creative with your sales techniques and marketing.

Do research, and act upon the results.

To ask, listen, and act upon the results are vital in the path to a successful business, and to increase your income. Create a survey or questionnaire and approach the market, your questions should be intuitive, creative, planned, relevant, and direct. Take the results and respond accordingly to prove to your customers that you listened and want the sale.

Self-reflect and develop

Focus your attention inwards and be in control. Change your mind frame that’s limiting your belief in your own success. Your own thoughts control your commitment, enthusiasm, persistence, resilience, happiness, and confidence. With time and effort you can become a more positive, driven and successful person that is willing to increase the income of your business.

The underlying truth

Believe it or not, you can explore lots of ways and techniques to generate sales and increase your income, but if you really look at how, there are only four essential keys to do so;

  1. Increase the number of customers
  2. Increase your average basket
  3. Increase the frequency of sales (extend your customer life cycle)
  4. Raise the price of your product

With this in mind you need to remember that not every customer is a good customer. Some customers will waste your time, energy, and resources without providing you with the results you’re looking for. 

Always focus the majority of your efforts on serving your ideal customer, they will spend the most, spread the word, buy more frequently, and are willing to pay for the value you provide. You can track your income, and control your sale and purchase cycles from start to finish by choosing a powerful invoicing and billing software supplier such as, Holded.

We recommend