Many times, the concept of a company is not in the originality of the one who found it, but in a gap in the sector at a certain point. VRANDED is a Madrid-based creative agency born from hands-on industry insight. Founders Martín and Sergio began their careers in the fashion world, where they quickly spotted a missing link: the lack of B2B creative services tailored specifically for the textile sector. That gap gave rise to VRANDED — an agency focused on providing design and corporate identity solutions for companies in fashion and beyond.
“Sometimes the key to a business isn’t originality,” they explain, “but recognizing a market gap at the right time.” Their advice?
“Kick off as soon as you can — with a viable product. There will be time to refine later.”
As VRANDED grew, so did the complexity of managing internal communication and operations. “We’ve always relied on tools that simplify teamwork, like Asana, Slack — and Holded.”
“We needed a 100% cloud-based ERP aligned with our way of working,” says Sergio. VRANDED found that in Holded. From invoicing and inventory to project and HR management, everything now runs in one place. “We used to need five different tools — now Holded does it all.”
They especially value the projects and cash flow features, which give managers full visibility into performance. Plus, seamless integration with platforms like Shopify and PayPal makes life easier. “And above all,” they say,
“Holded listens. Being heard as a client is something we absolutely love.”
