VRANDED: creative textile consultancy growing with Holded
VRANDED, a creative consultancy for the textile industry, explains how Holded helps them manage complex projects, inventory, and invoicing from the cloud.
VRANDED is a Madrid-based creative consultancy specializing in the textile and fashion industry. Founded by Martin and Sergio Mosquera, it offers design and corporate identity solutions for B2B clients in the sector.
How did you identify the business opportunity for VRANDED?
We leveraged our experience in online fashion retail to identify a gap in the market. The B2B sector lacked specialized creative consultancy for textile companies, and that led us to pivot toward consulting. Spanish entrepreneurs are versatile, with well-rounded training and an unlimited mindset, which explains the diversity of the SME landscape in Spain.
Why did you choose Holded as your ERP?
We needed a fully cloud-based ERP that aligned with our work philosophy. The platform's integration capabilities with Shopify, PayPal, and our online stores were essential for managing complex projects that span logistics, invoicing, and customer service. Holded listens to us, and many improvements we have requested have appeared over time. Feeling heard as a customer is something we truly value.
Which features do you use most?
Invoicing is our primary solution, but we also make heavy use of inventory, project profitability analysis, HR management, and cash flow tracking. The projects module gives us a clear view of the profitability of each client and every job we take on.
