Automation

Connect your Mailchimp email marketing with Holded

Connect Mailchimp with Holded through Zapier to sync contacts in both directions with 6 prebuilt templates.

Add to Holded

GuidesAcademy

Mailchimp

API sync

Holded

Contacts

Subscribers

What can you do with Mailchimp and Holded?

ERP contacts into email lists

Holded adds every new contact created in the ERP as a subscriber in the Mailchimp audience you choose. Your email marketing list stays up to date with the real customers from the ERP.

Mailchimp subscribers into the CRM

When someone subscribes to your Mailchimp list, Holded creates them automatically as a contact. The sales team gains visibility into the leads captured through email marketing.

Automatic tagging

New Holded contacts can be added to specific tags in Mailchimp, making campaign segmentation easier without manual work.

Events in Holded from Mailchimp segments

When a subscriber enters a Mailchimp segment or tag, a CRM event can be created in Holded for sales follow-up.

Up and running in 3 steps

Connect Zapier

Create a Zapier account and connect Mailchimp (API Key) and Holded (Developers API Key).

Choose the template

Use one of the 6 prebuilt templates or create a custom Zap with a trigger and an action.

Map and activate

Set up the fields to sync. Activate the Zap and the sync works in both directions.

Frequently asked questions

There are 6 prebuilt templates: add Holded contacts as Mailchimp subscribers, send new subscribers to Holded, add subscribers as contacts, create contacts from new or updated subscribers, add contacts to specific tags, and create events in Holded from Mailchimp segments or tags.

Mailchimp offers 5 triggers (polling): New Campaign, Link Clicked, New Customer, New Order, and New Subscriber in Segment or Tag. And 11 actions including Add/Update Subscriber, Archive Subscriber, Create Tag, Find or Create Tag, Create Audience, Add Note to Subscriber, and Campaign Report.

Yes. The Mailchimp API is available on all plans, including the free one. Mailchimp's Free plan has contact limits (500) and monthly send limits (1,000). Zapier also has a free plan with 100 tasks per month.

Mailchimp offers actions in Zapier to manage unsubscribes: Archive Subscriber, Permanently Delete Member, and Remove Subscriber from Tag. You can set up Zaps that automate unsubscribe management between both platforms.

Yes. The available templates cover both directions: from Holded to Mailchimp (contacts to subscribers) and from Mailchimp to Holded (subscribers to contacts). You can have both flows active at the same time.

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