Send your Drift leads to your Holded CRM
Connect Drift with Holded through Zapier to send chat leads to the CRM in real time.
What can you do with Drift and Holded?
Send chat leads straight into the Holded CRM
Every visitor who interacts with the Drift chat and leaves an email is created as a contact in Holded. The Drift "New Lead" trigger is instant: the contact appears in Holded the moment the lead completes their details in the conversation.
Capture data from closed conversations
The Drift "Conversation Manual Push" trigger fires when a conversation is closed or marked as ready for external systems. You can use it to send Holded the data gathered throughout the conversation, including the fields the agent has filled in.
Log sales activity from the chat
By combining Drift with Holded through Zapier, you can create events in the Holded CRM or documents (estimates, deals) directly from chat activity, connecting the website conversation with the ERP sales flow.
Up and running in 3 steps
Activate Zapier in Holded
From the Holded Store, activate Zapier and generate your API Key.
Create the Zap with Drift
Use the predefined template or create a Zap with Drift as the trigger and Holded as the action.
Map and activate
Match the name, email and company fields. Activate the Zap and leads are sent in real time.
Frequently asked questions
Drift offers four instant triggers in Zapier: New Lead (when a visitor leaves their email), New Message (each new message in a conversation), Conversation Manual Push (when a conversation is closed or marked as ready) and User Reached Goal (when a user meets a goal within a Drift playbook).
Yes. Drift triggers in Zapier are instant. When a lead leaves their email in the chat, the contact is created in Holded at that moment, without the delay of up to 15 minutes that other triggers have.
The standard fields that Drift captures in the conversation are transferred: email, name and company. Holded custom fields are not transferred through Zapier. For additional data, you can use multi-step Zaps that map specific attributes.
A single-step Zap works with the free Zapier plan, which allows up to 100 tasks per month. Multi-step Zaps or those with filters require a paid Zapier plan.
Yes, by combining several steps in Zapier. For example: "Conversation Manual Push" trigger in Drift, "Find Contact" action in Holded, and "Create Document" action to generate an estimate or invoice. This requires a multi-step Zap.
If the contact does not match an existing contact code in Holded, Zapier creates a new one. To avoid duplicates, you can combine "Create Contact" with "Find Contact" in a multi-step Zap.
Drift was acquired by Salesloft in 2024. The chat and chatbot functionality remains available within the Salesloft platform. The integration with Holded through Zapier remains operational via the "Drift" app in Zapier.
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