Entrepreneurship

When you are running an e-commerce store, how do you measure your success?

Choosing a suitable location truly has the power to make or break the success of your business. There are a multitude of factors that need to be taken into consideration any time you decide to relocate or think about renting office space.

Raising capital for your next venture can be a major hurdle on the road to bringing your vision to life.

The way companies can tell their stories has changed. No longer is it purely through advertising or journalists producing articles. Today, a brand’s narrative can be told just as effectively through social media and crowd-sourced content.

New companies often face unique challenges. Specific strategies, such as identifying product strengths, adjusting pricing, or acquiring another business, have historically been used to get a small enterprise off the ground. Understanding these business strategies, and skilfully implementing them, can help entrepreneurs achieve success.

Global organisations downsize for a whole raft of reasons, and not always disconnected from the demands of shareholders. But at the SME level it’s often a financial necessity for keeping the business or department afloat. That said, it also comes with a number of sometimes unforeseen downsides that can be exacerbated by a poorly planned downsizing strategy.

To compete for the attention of today’s customer, you need to be selling far more than just a product, especially when you have so many other brands, products, and services to compete with. In-order to attain and keep this attention, brands must be creative and sell far more than a product an experience.